If you ask a fisherman, catching fish is about the hook. And a good hook is good design.

How come, when I go to Chabad.org, I feel like I’m stuck in a Time Machine, no less?
The most visited Jewish website deserves more.

Somewhere out there, there’s a massive building. In that building there are massive boxes and contraptions, wires, and blinking yellow and green lights. It’s Chabad.org’s server, still breathing air from Nun Gimmel — when it was founded.

I heard their code infrastructure hadn’t changed that much ever since. I bet if you load the page at the right time you’d hear ancient internet booping. All of its elements hardly upgraded.

And the result: The fonts, borders, layout, cater to the preferred taste of today’s nerd or geezer.

It’s time for Chabad of cyberspace to renovate their Chabad house. Because the walls are covered in mold and the piping is rusty.

And that redesign will help Chabad.org be of the five hundred most visited sites, rather than just of the first five hundred websites to exist.